RICS and Immobilien Zeitung Partner with The Sustainable Real Estate Forum “SREF” to Launch Global Real Estate Research Initiative and the Real Estate Decision Intelligence (REDI) Category with Optiml at MIPIM 2026
Revealed during an exclusive Hilton Cannes reception, the initiative unites international standards, policy insight, and real‑world case studies within a single collaborative framework.
“SREF exists to unlock the world’s most valuable research and make it accessible to the entire ecosystem. We take proven client case studies and put them on global platforms, helping others find true solutions that are validated in the market,” said Peter Panayi, Founder of SREF. “By connecting leading institutions, standards bodies and innovators, we’re turning knowledge into measurable progress.”
As Global Knowledge Partner, RICS will embed standards that advance best practice in sustainable housing, carbon measurement and risk mitigation. Immobilien Zeitung, as Global Media and Research Partner, will drive research dissemination through a dedicated channel and the IZ Research Library.
“The gap between sustainability research and investment decision-making has been a persistent blind spot. Real estate doesn’t lack ambition — it lacks accessible evidence. What SREF and RICS are building here, connecting verified case studies directly to the people allocating capital, is precisely how the industry closes that gap. That’s where progress accelerates.”
Robbie Epsom, Co-Founder, Karteria Partners
“RICS is proud to partner with SREF to make standards-aligned research actionable for the entire industry. This collaboration bridges leadership insight with real-world execution.”
Susanne Eickermann-Riepe FRICS, Senior Vice President at RICS
From Research to Real‑World Impact
The Industry Forum at MIPIM also saw leading proptech software company Optiml launch its Real Estate Decision Intelligence (REDI) product — positioning REDI as a new benchmark for financial-grade decision-making in real estate, enabling institutional-standard, data-driven investment, asset performance, and risk management.
REDI is a proprietary technology that gives asset and investment managers – and their consultants – an auditable decision layer to optimize capital allocation and internal rate of return, defend net asset value and distribution yields, while managing transition risks — translating applied research into measurable investment performance.
“We built REDI because decision-makers were at a crossroads with real estate’s most consequential capital workflows,” said Dr. Evan Petkov, Co‑Founder and CEO of Optiml. “Leaders are turning complexity into competitive advantage – using data‑driven, underwriteable strategies that generate alpha while maintaining the governance standards Investment Committees, LPs and lenders increasingly demand.”
Global Leaders featured at SREF Launch Event
As demonstrated by partners of SREF’s launch event, including ALFI (Association of the Luxembourg Fund Industry), GRESB, Arcadis, Catella, IQ‑EQ, KOMPAS VC, Westbridge/agradblue, Scaler, Aedifion, Planon Real Estate and others, SREF’s initiative unites market leaders from across policy, capital markets, asset management and technology.
Their combined support is a powerful signal of cross‑sector collaboration which will accelerate progress in sustainability, innovation and data transparency. The organizations will not only collaborate, but cross-promote industry studies and case‑based frameworks — translating research into practical strategies that help businesses and clients achieve measurable performance and sustainability targets.
Industry Perspectives
About the event
“An impeccably organized, oversubscribed event that delivered exceptional networking in a superb setting.”
Sander Paul van Tongeren, CCO, Scaler
About SREF
SREF is the premier global forum for C-level leaders from real estate, asset management, and investment firms, partnering with the world’s leading organisations including RICS. Through invite-only events across London, Paris, New York, Luxembourg and Singapore and through rigorously validated case studies, SREF delivers actionable strategies that unite sustainability, profitability, and risk mitigation.
For more information:
Company contact – Sustainable Real Estate Forum:
Enquires: [email protected]
Website: https://www.sustainablerealestateforum.com
Photo – https://mma.prnewswire.com/media/2944556/The_Sustainable_Real_Estate_Forum.jpg
SOURCE The Sustainable Real Estate Forum
