Frasers Group launches $222m takeover offer for Accent Group

The offer, revealed through the Australian Securities Exchange (ASX), values the Accent shares not yet held by Frasers at around A$316m ($222m).

Frasers, which also owns Sports Direct, currently owns 22.90% of the issued share capital of Accent.

The proposed transaction is set to commence at the start of trading on the ASX on 30 June 2026 and is scheduled to run until the close of trading on 30 July 2026, unless it is extended or withdrawn.

In its filing on the London Stock Exchange, Frasers Group stated that the bid carries no conditions.

The company has filed its Bidder’s Statement with the Australian Securities and Investments Commission and has served this document to Accent.

The offer will proceed in accordance with the terms set out in the Bidder’s Statement.

Financial services firm Barrenjoey Markets has been appointed as Frasers’ broker for this offer.

From 15 June 2026, Barrenjoey Markets will operate in the market to acquire Accent shares at the offer price during normal trading hours on the ASX or Cboe Australia.

Accent shareholders can sell their shares to Frasers at the specified price and will receive cash payment two trading days after the sale.

Headquartered in Richmond, Victoria, Accent operates in the apparel and footwear performance and lifestyle sector across Australia and New Zealand.

The company has over 850 stores and manages 34 brands, with more than 30 associated websites. Accent also holds exclusive distribution rights for 15 international brands in its markets, including names such as The Athlete’s Foot, Platypus Shoes, Skechers, Subtype, The Trybe, Merrell, Vans, Dr Martens, and Timberland.

This takeover approach for Accent follows recent activity from Frasers Group in the sector.

The company, which owns a 26% stake in Hugo Boss, recently initiated a voluntary public offer to acquire the remaining shares in the German fashion label at €38.00 per share, valuing that transaction at about €1.98bn ($2.65bn).

In February, Frasers Group also announced an agreement to acquire a majority stake in Maxi Sport, a multisport retailer based in Italy.

“Frasers Group launches $222m takeover offer for Accent Group” was originally created and published by Just Style, a GlobalData owned brand.

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